Soofiya’s design practice centres around illustration, visual identity and book design, with most clients tending to be in the arts, cultural and activist sector. Soofiya’s art practice and writings aim to articulate a commentary on gender, race, politics and bodies through a DIY and therapeutically informed approach.

Soofiya has worked as a lecturer in design and arts at Universities and HE institutions nationally and internationally in the UK and Xiamen, China. Soofiya is currently an associate lecture at UAL on their MA Internet Equalities course as well as a sessional lecturer at Ravensbourne and Brighton University.